Hadeer Hassaan

Hadeer Hassaan

EVP, Chief Customer Experience Officer

Appointed EVP, Chief Customer Experience Officer in October 2024, Hadeer leads Bell’s Customer Operations, Field Services, Digital, Channel Design and Delivery organizations with a focus on our Strategic Imperative to Champion Customer Experience.

With nearly 25 years of telecommunications and tech experience, including user experience (UX) design, Hadeer has a strong background in creating customer-centric solutions, having led many of Bell’s recent digitization initiatives to deliver meaningful, best-in-class experiences across all channels.

Hadeer joined Bell in 2013 as Director, Product Management, and held a number of increasingly senior roles before becoming SVP, Customer Operations in 2022. She completed the Advanced Management Program at Harvard Business School, and holds a Masters in Management from Harvard University and a BSc in Engineering from Ain Shams University.